Lumina
Project Overview
The Brief
Design and build a polished Framer website that presents Lumina as "the simplest way to manage work" and guides visitors from first impression to "Start for Free".
The Problem
Many project-management tools feel complex and noisy. The site needed to communicate calm, clarity and ease so modern teams immediately understand the value and feel confident taking the next step.
Audience & Context
Lumina a product positioned for modern teams that want to plan, track and deliver projects without friction.
Primary audience: product and project teams looking for a straightforward tool.
My Approach
Started from the core positioning statement, established a clear information hierarchy, then designed the homepage first so the value proposition and CTA were immediately visisble.
Built the rest of the page structure to support discovery of product details, pricing and social proof while keeping the experience unclutted.
Challenges & Solutions
Keeping the experience calm while communicating product capability. Solved by prioritizing generous spacing, clear hierarchy and a restrained visual system so the messaging (not decoration) carries the weight.
Deliverables
Hero section with clear positioning ("The simplest way to manage work") and supporting line ("Lumina helps modern teams plan, track, and deliver projects with clarity and calm").
Navigation structure (Product, Pricing, Customers, Resources).
Primary conversion path centered on "Start for Free".
Clean, modern layout that prioritizes readability and calm visual language.
Features
Text Effects
Layout Templates
Appear Effects
Dark Mode
SEO
Animations
Components
Responsive
